Primary Rhinoplasty in Beverly Hills: Why the First Surgery Is the Most Important One You Will Ever Have on Your Nose
Primary rhinoplasty is nose surgery performed for the first time, on a nose that has not been previously operated on. It is, by definition, the most favorable surgical scenario a rhinoplasty surgeon can encounter. The tissue is intact. The cartilage is in its original position. The blood supply is undisturbed. The structural relationships between the nasal bones, the upper and lower lateral cartilages, and the skin above them have not been altered by prior surgery, scarring, or compensatory grafting.
In short, the first rhinoplasty is the one where everything is still possible.
Dr. Daniel Golshani performs primary rhinoplasty in Beverly Hills with a single, non-negotiable standard: the result must look like it has always been that way. A nose that is slightly smaller, a profile that sits in cleaner proportion to the face, a tip that is more defined without being pinched. The surgery disappears. What remains is a face that looks better without anyone being able to say exactly why.
Daniel Golshani, MD, FACS in Beverly Hills performs rhinoplasty, or nose surgery, to bring out the natural beauty of men’s and women’s faces and, if needed, restore healthy breathing. Dr. Golshani is a double board-certified plastic surgeon with substantial expertise and extensive experience in cosmetic, functional, revision, ethnic, and reconstructive nose surgery. Rhinoplasty is one of the most difficult surgeries to master, and Dr. Golshani has earned international recognition for the beautiful, natural quality of his plastic surgery results and for his innovations in surgical techniques. His caring focus on each patient begins with the initial consultation and through their recovery and follow-up. Patients come to him from around the world for his surgical skills, his thoroughness in planning personalized treatments, and his holistic approach to improving patients’ lives.
To learn how rhinoplasty with Dr. Golshani can transform your facial appearance, contact us to set up your private consultation.
Why Primary Rhinoplasty Demands a Higher Standard, Not a Lower One
There is a misconception that primary rhinoplasty, being the first surgery on an intact nose, is the less demanding version of the procedure. The thinking goes that revision rhinoplasty, with its scar tissue and depleted cartilage and distorted anatomy, is where the real technical challenge lives.
That thinking is backwards.
The first rhinoplasty establishes every structural and aesthetic baseline the nose will have for the rest of the patient’s life. It determines how the cartilage heals. It determines what tissue is available if anything ever needs to be corrected later. It determines whether the nose ages naturally over decades or begins to show the effects of overcorrection, tissue weakness, or inadequate structural support within years of the surgery.
A primary rhinoplasty done poorly is not simply a cosmetic disappointment. It is a structural liability. The over-resected dorsum that collapses. The tip that loses projection because the support mechanisms were disrupted and not adequately rebuilt. The alar cartilages that were trimmed too aggressively and produce a pinched, bossae-prone tip over time. These are not rare outcomes. They are the reason that revision rhinoplasty is one of the most frequently requested procedures in the field, with revision rates in rhinoplasty consistently higher than in almost any other cosmetic procedure.
The standard that Dr. Golshani applies to primary rhinoplasty is built around this reality. Operate conservatively. Preserve what is working. Correct specifically what genuinely needs correction, and nothing more. The nose that is left with its structural integrity intact, its support mechanisms preserved or reinforced, and its proportions improved rather than reimposed, is the nose that looks excellent at one year, at five years, and at twenty.
What Primary Rhinoplasty Can Address
Primary rhinoplasty corrects a wide range of nasal concerns, each of which requires a distinct surgical approach and a distinct understanding of the anatomical structure responsible for it.
Dorsal hump. The bony and cartilaginous hump visible in profile is among the most common primary rhinoplasty concerns. Correction involves precise reduction of the bony component through rasping or controlled osteotome work, cartilaginous reduction of the lower portion of the dorsum, and careful structural reconstruction of the middle vault with spreader grafts or spreader flaps to prevent the internal valve narrowing and the inverted-V deformity that can follow dorsal reduction when the middle vault is not supported.
Nasal tip refinement. The tip is the most technically demanding zone of primary rhinoplasty and the zone most vulnerable to overcorrection. A bulbous, wide, poorly defined, or drooping tip can be refined through conservative cartilage reshaping, precise suturing techniques, and selective grafting. The goal is definition that reads as natural, not as surgically manufactured. A tip that is over-refined, over-pinched, or placed in a position inconsistent with the patient’s natural facial proportions looks immediately surgical and is very difficult to correct.
Nasal width and bone narrowing. A wide bony vault is corrected through osteotomies, the controlled repositioning of the nasal bones to narrow the upper nose and close the open roof that follows dorsal reduction. The placement and technique of osteotomies is one of the most technically precise elements of rhinoplasty and has a direct effect on both the aesthetic width of the nose and the functional airway.
Nasal length and rotation. A nose that is too long, or whose tip droops downward, can be shortened and rotated upward through a combination of cephalic trim of the lower lateral cartilages, septal shortening, and tip suturing that establishes a more favorable rotation angle. Overcorrection in this dimension, an excessively upturned or rotated tip, is one of the most common and most recognizable signs of a rhinoplasty performed without adequate restraint.
Alar base width. A nasal base that is disproportionately wide for the face can be narrowed through small, precisely placed incisions at the alar crease or the nostril sill. This is one of the most anatomically direct corrections in rhinoplasty and, when indicated, produces a meaningful improvement in the balance between the nasal base and the rest of the face.
Functional and breathing concerns. A deviated septum, turbinate hypertrophy, or a collapsed internal nasal valve that is impairing breathing can be addressed at the time of primary rhinoplasty through septoplasty and structural reinforcement of the internal valve. Correcting the functional component of nasal anatomy is not separate from the aesthetic goal. A nose that breathes well is a nose whose structural integrity has been respected, and that integrity supports the aesthetic result over time.
The Approach Dr. Golshani Uses: Closed, Hybrid, or Open
The approach to primary rhinoplasty, whether through the closed endonasal technique, the hybrid delivery approach, or the open transcolumellar technique, is determined during consultation based on what the patient’s specific nasal anatomy actually requires.
For the majority of primary rhinoplasty patients whose concern involves dorsal reduction, moderate tip refinement, and bony narrowing, the closed approach is Dr. Golshani’s technique of choice. All incisions are placed inside the nostrils. The nasal tip’s soft tissue envelope is preserved. Swelling is meaningfully less than with the open approach. And the final result is visible significantly faster, typically at six to twelve months rather than the twelve to eighteen months associated with open rhinoplasty.
For primary patients requiring more significant structural tip work, the hybrid delivery approach, in which the alar cartilages are delivered through the intranasal incisions for direct access and precise tip suturing, achieves the visualization needed without adding an external scar.
For a smaller subset of patients whose anatomical complexity genuinely requires the full exposure of the open approach, that is the correct technique and Dr. Golshani performs it accordingly.
The technique is chosen for the patient. Not the patient for the technique.
Primary Rhinoplasty and the Face Around It
The nose does not sit in isolation. It is the structural center of the face, and every decision made about its shape, size, and proportions calibrates against the features surrounding it.
This is why every primary rhinoplasty consultation at Dr. Golshani’s Beverly Hills practice begins with the face as a whole, not the nose in isolation. The relationship between the chin and the nasal tip in profile is one of the most significant determinants of whether a rhinoplasty result looks proportionate. A chin that is deficient makes the nose appear larger than it is, and patients who address both concerns simultaneously frequently find the rhinoplasty result looks more complete than addressing the nose alone. Chin augmentation through a facial implant is among the most commonly combined procedures in primary rhinoplasty planning precisely for this reason.
Similarly, the relationship between the brow, the orbital rim, and the nasal dorsum affects how the nasal profile reads. A low radix, the transition point between the forehead and the nasal dorsum, can make the nose appear larger than its actual dimensions. Addressing the radix height as part of the dorsal reshaping plan is a principle Jack Sheen introduced and that Dr. Golshani incorporates into every dorsal analysis.
Primary rhinoplasty is also frequently combined with:
- Facial Autologous Fat Grafting with G-Stem in patients where periorbital or midface volume loss is creating a disproportionate relationship with the nose
- Blepharoplasty when periorbital aging accompanies the nasal concern and both can be addressed in the same surgical session
The Standard: What a Well-Done Primary Rhinoplasty Looks Like
A primary rhinoplasty done correctly is one that looks, at twelve months, like it was never done at all.
The profile is cleaner. The tip sits in a position that reads as natural to that face. The dorsum is smooth and proportionate without looking scooped or artificially straight. The nostrils sit in correct balance with the tip above them. The nose breathes as well as or better than before surgery.
And nobody, looking at the patient, can put their finger on what changed. They simply know that the person in front of them looks well.
That is the goal. It is also the most technically demanding goal in all of facial surgery. A nose that has been meaningfully improved without the improvement announcing itself requires more surgical judgment, more anatomical precision, and more restraint than a nose that has been dramatically altered. Dr. Golshani has spent his career developing that standard, and every primary rhinoplasty he performs in Beverly Hills is held to it.
Why You Might Consider Rhinoplasty in Beverly Hills with Dr. Golshani
Rhinoplasty can change the shape and proportions of your nose to improve facial balance and contours. The surgery can also correct breathing problems.
You might benefit from cosmetic rhinoplasty if you are bothered by the appearance of your nose because you feel it:
- Is too large, small, wide, or narrow, or projects too far
- Has a prominent hump
- Has a tip that is turned up, turned down (hooked or drooping), or noticeably bulbous
- Is crooked or not symmetrical
- Has a depressed bridge, where the top of the nose meets the eyebrows
You might also need rhinoplasty if your nose has structural problems that impair breathing. Rhinoplasty can open the nasal airway if it is impaired or obstructed.
The positive changes made through rhinoplasty can be truly transformative. In the hands of a skilled plastic surgeon like Dr. Golshani, rhinoplasty can:
- Create a more balanced and harmonious appearance
- Eliminate breathing problems caused by the nasal shape and structure, injury, or malformation
- Improve sleep, freeing you to breathe comfortably and deeply through your nose
- Greatly enhance your self-confidence and self-esteem
Rhinoplasty Before and After Results
See for yourself the transformative enhancements Dr. Golshani’s rhinoplasty surgeries have made with actual patients. These before and after pictures of previous clients showcase the natural-looking results Dr. Golshani can achieve.
This patient complained of her nose being too large with a bump that apparently “ran in the family.” During her rhinoplasty procedure, I softened her profile, shaving down the large bridge and re-shaping the nostrils to give her the nose she had always wanted. Once her nose healed, you couldn’t tell that she’d had any work done.
This patient noted that her nose did not match her face and that taking photos and even looking others in the eye was an issue. With this patient’s procedure, I softened the nasal cartilage removing the bulbous shape on the tip and decreased the size to match her facial profile.
Rhinoplasty Approaches and Options
Dr. Golshani uses two main approaches for rhinoplasty surgery, depending on the structure of the nose and the desired changes. Within these two approaches, a range of surgical techniques are used to create precisely tailored results.
Open and Closed Rhinoplasty
Open or External Rhinoplasty is the preferred approach for most patients. In this method, a tiny incision is made in the thin strip of skin between the nostrils, on the underside of the nose. This allows surgical access to the entire nose to modify the tip and the bridge of the nose. The resulting scar is so small and well-concealed as to be virtually invisible.
Closed or Endonasal Rhinoplasty is an alternative approach. It might be used when making minor changes to the tip of the nose, for example. In this method, an incision is made on the inside of the nose, leaving no external scar.

Ethnic Rhinoplasty
Dr. Golshani has expertise in ethnic rhinoplasty, an approach to nose surgery that respects the cultural value of the variety of nose structure and facial beauty in people of different races and ethnicities.

Revision Rhinoplasty
Revision rhinoplasty is a procedure to correct problems with an earlier rhinoplasty. Rhinoplasty is one of the most challenging cosmetic surgery procedures, requiring a deep understanding of facial structure, a strong aesthetic sense, and tremendous surgical skill. In the hands of a less experienced surgeon, results can sometimes be disappointing. When this happens, revision rhinoplasty may be required to repair the structure of the nose to allow healthy breathing and improve the form of the nose for an attractive facial appearance. Dr. Golshani has extensive experience performing revision rhinoplasty with excellent results.

Reconstructive Nose Surgery
When the nose is damaged by injury, illness, or medical treatment, or is malformed from birth, reconstructive rhinoplasty may be required to build up a missing nasal structure or restore what has been lost. Dr. Golshani is a skilled and experienced facial reconstructive surgeon.
Why Beverly Hills Patients Choose Dr. Golshani for Primary Rhinoplasty
The patients who come to Dr. Golshani for their first rhinoplasty have typically spent a significant amount of time making the decision. They understand that this surgery, done correctly, needs to be done only once. They are not looking for the most dramatic result. They are looking for a surgeon who will give them the most correct one.
Dr. Daniel Golshani, MD, FACS is a double-board-certified plastic and reconstructive surgeon with advanced fellowship training in cosmetic surgery and a subspecialty focus on the nose. He has trained under some of the most respected rhinoplasty surgeons in the world, performs the full range of rhinoplasty techniques including closed, hybrid closed, and open approaches, and has earned international recognition for the natural quality of his nasal results.
His practice at 9301 Wilshire Blvd., Suite 410 in Beverly Hills serves patients from Beverly Hills, Bel Air, Brentwood, West Hollywood, Pacific Palisades, Santa Monica, and internationally. When the first rhinoplasty is the only one you intend to have, choosing the right surgeon to perform it is the only decision that actually matters.
Your Primary Rhinoplasty Journey: Step-by-Step
Step 1 — The Consultation
Your consultation begins with a detailed assessment of the nose in the context of the full face: the skin thickness and quality, the dorsal profile, the tip anatomy, the cartilage strength, the septum, the alar base, the chin projection, and the overall facial proportions. Dr. Golshani determines what the nose needs, what approach is correct, and what the result will realistically look like for your specific anatomy. A patient coordinator attends every consultation, recording everything discussed so nothing is lost between your visit and your surgery date.
Step 2 — Preparation
Stopping smoking for at least six weeks before and after surgery, discontinuing blood-thinning medications and supplements, and arranging your recovery environment at home. Dr. Golshani also discusses imaging during the consultation to establish shared expectations for the result. His team ensures you have everything you need before you arrive.
Step 3 — The Procedure
Primary rhinoplasty is performed under general anesthesia on an outpatient basis at the Rexford Surgical Institute, an accredited surgical center on the same floor as Dr. Golshani’s Beverly Hills office. The technique, closed, hybrid, or open, is the one determined during consultation. The procedure typically takes one and a half to three hours depending on scope.
Step 4 — Recovery
A splint is worn for the first week. Most patients are socially presentable within ten to fourteen days. Swelling resolves progressively over six to twelve months for closed rhinoplasty, longer for open. The final result is a long-term result, and patience through the healing period is as important as the surgery itself.
Planning Your Los Angeles Nose Surgery
Volumes of text have been written about features that make a nose beautiful or aesthetically unpleasing. What’s more important though, is how you feel about your nose and how you want your nose to look. Rhinoplasty is a highly customized procedure, and the changes made through nose surgery must be precisely calibrated to harmonize with your other facial features. The “right” nose for you is tied to factors like the size and shape of your face, the distance between your eyes, and your ethnicity.
Your consultation with Dr. Golshani is a critical step in planning your successful rhinoplasty journey. A patient coordinator will meet with you briefly before Dr. Golshani joins the consultation and will stay in the room to take notes on what is discussed and decided. Dr. Golshani will ask questions to understand your goals for treatment and the details of your medical history. He will examine you to assess the shape and dimensions of your nose as they relate to your other features, the quality of your skin, the underlying bone and cartilage structure of your nose, and any breathing issues you may have. Based on your goals and Dr. Golshani’s examination, he will recommend an approach to the surgery. He will explain what you can expect throughout the process, how to prepare for surgery and care for yourself afterward, your likely outcome, and your risks.
Dr. Golshani will answer any questions you may have about the surgery, and the patient coordinator will meet with you afterward to answer all of your non-surgical questions. It’s Dr. Golshani’s goal to ensure you have the necessary information to make informed decisions and that you understand what your role is in preparing yourself for the procedure and caring for yourself after.
I am so glad I did this; I now have the face I have always dreamed of. Dr. Golshani is a true artist." – Jane K. from Albuquerque
Are You a Good Candidate for Rhinoplasty or Nose Surgery?
During your consultation, Dr. Golshani will inform you of whether you are a good candidate for rhinoplasty, and if so, what approach he recommends.
You are probably a good candidate for rhinoplasty if you:
- Are bothered by the appearance of your nose, whether because of its size, width, shape, or projection
- Have difficulty breathing because of structural problems with your nose
The ideal candidate for rhinoplasty, as is true with any plastic surgery procedure:
- Is in good overall health
- Does not smoke, or can quit smoking for six weeks before and after the surgery
- Has realistic expectations for the outcome of the surgery
- Is aware of the risks
For cosmetic rhinoplasty, Dr. Golshani strongly recommends waiting until your facial bones have stopped growing, which coincides with when you stop growing in height. Typically, this happens around age 15 for girls and around age 18 for boys.
How to Prepare for Nose Surgery
Dr. Golshani will provide specific instructions on how to prepare for your surgery. These may include measures to take in the weeks before surgery, such as stopping smoking and fortifying your health, and short-term measures, such as discontinuing certain medications and avoiding herbal supplements in the days just before your procedure.
Dr. Golshani will also give you an overview of how you can prepare your home, have what you need on hand, and fill prescriptions.
What to Expect on the Day of Your Los Angeles Rhinoplasty Surgery
Rhinoplasty surgery is performed on an outpatient basis, using general anesthesia. As with all our surgeries, it is performed in our state-of-the-art surgical center, the Rexford Surgical Institute, which is in our building on the same floor as our office.
Depending on the approach used, an incision will be made in the thin strip of skin between the nostrils (for open rhinoplasty) or on the inside of the nose (for closed rhinoplasty). Through that incision, Dr. Golshani will modify the nose by adding to, paring down, or repositioning the underlying structure of the nose. If a section of your nose is being built up by adding cartilage, that tissue might be taken from deeper in your nose or from your ear.
Once the changes have been made and the incisions have been closed, a splint is usually placed on the nose, and packing is placed inside the nose to hold it in its new shape in the early stages of healing. The entire procedure usually takes about two or three hours, depending on the changes being made and the complexity of the procedure.
You’ll be released after the anesthesia has worn off and you are fully alert. You can go home with a trusted friend or family member to drive you.
What to Expect After Your Rhinoplasty Surgery
You should plan to rest at home for the first week after surgery or until the bandages are removed. Expect some swelling and bruising in the first few days. Recovery is typically not painful or uncomfortable, but discomfort can be managed with over-the-counter pain medication. Refrain from actions that put pressure on your nose, such as blowing your nose or lying face-down. Dr. Golshani will provide thorough instructions on how to care for yourself as you recover and when to return for follow-up visits.
You’ll be able to resume light activity in about a week, which is when most patients go back to work. You may need to take more time off from work if your job involves physical exertion. After two weeks, you can begin to resume more strenuous activity. As swelling resolves, results become visible and gradually improve over the following weeks. You’ll look great after two or three months, and even better after a year.
I had my initial consultation. I really appreciated how Dr. Golshani took the time to go over my medical history. He took the time to answer all of my questions, as did his assistant. They were both very professional and very kind. By the end of my consultation, I felt I could trust Dr. Golshani and his team to take the best care of me.
Onitra J.
I am one happy customer! I opted to go with Dr. Golshani due to his professionalism, experience, and reputation. Dr. Golshani and his staff are wonderful and have treated me with such respect and kindness. I am absolutely in love with my new body, and I feel that I made the best choice with Dr. Golshani. He listened to me, and my results couldn't have been any better! Thank you!
Zenaida C.
Although Dr. Golshani's medical credentials speak for themselves, there is a calm, quiet strength that comes from Dr. Golshani that is difficult to capture on paper. If you are familiar with the term "Renaissance Man", it was coined for this incredible surgeon. There is no false bravado. He is a blend of excellent surgical skills, with the talent of a gifted artist mixed with professionalism, integrity, and the right amount of sensitivity to make the entire surgical experience smooth and seamless.
S.M.
Schedule Your Rhinoplasty Consultation in Beverly Hills
Contact us today to schedule your private consultation with Dr. Golshani to learn more about how rhinoplasty can make you look and feel more attractive and restore healthy breathing. Patients come to Dr. Golshani from around the world for his surgical skill, the natural-looking quality of his results, his thoroughness in planning personalized treatments, and his holistic approach to improving patients’ lives.
Rhinoplasty FAQs -Beverly Hills, CA
What is primary rhinoplasty in Beverly Hills?
Primary rhinoplasty is nose surgery performed for the first time, on a nose with no prior surgical history. Dr. Daniel Golshani performs primary rhinoplasty in Beverly Hills to address dorsal humps, tip refinement, nasal width, length, rotation, alar base width, and breathing concerns, using closed, hybrid closed, or open technique based on each patient’s specific nasal anatomy.
What is the difference between primary and revision rhinoplasty?
Primary rhinoplasty is performed on a nose that has never been operated on. Revision rhinoplasty corrects or improves the result of a prior procedure. Primary rhinoplasty is technically more favorable because the tissue, cartilage, and blood supply are all intact. Revision rhinoplasty is generally more complex because scarring, cartilage depletion, and structural changes from prior surgery must all be navigated.
Am I a good candidate for primary rhinoplasty?
You are likely a good candidate if you are bothered by a specific aspect of your nasal appearance or breathing function, your nasal growth is complete, generally around age seventeen or eighteen, you are in good overall health, a non-smoker or committed to cessation, and you have realistic expectations for the outcome. Dr. Golshani evaluates candidacy individually during a detailed consultation.
How long does primary rhinoplasty last?
The structural changes made during primary rhinoplasty are permanent. The nose continues to age naturally over time, as all facial features do, but a well-performed primary rhinoplasty with structural integrity preserved does not reverse. Patients who had surgery in their twenties typically maintain the result for decades.
What is the recovery time for primary rhinoplasty in Beverly Hills?
A splint is worn for the first week. Most patients are socially presentable within ten to fourteen days. Swelling resolves progressively over six to twelve months for closed rhinoplasty, and up to eighteen months for open rhinoplasty. The final result requires patience.
How much does primary rhinoplasty cost in Beverly Hills?
Cost varies depending on the technique used, the scope of the procedure including whether functional work is included, anesthesia, and surgical facility fees. Dr. Golshani’s team provides personalized estimates during consultation.
What are the risks of primary rhinoplasty?
Risks include swelling, bruising, asymmetry, infection, breathing changes, and the possibility of a revision procedure. Rhinoplasty-specific risks include under or overcorrection and prolonged swelling of the nasal tip. In the hands of an experienced, board-certified surgeon like Dr. Golshani, serious complications are uncommon.
Can primary rhinoplasty address breathing problems at the same time?
Yes. Septoplasty, turbinate reduction, and internal valve reinforcement can all be performed at the same time as primary rhinoplasty, addressing the functional and aesthetic components of nasal surgery in a single procedure and a single recovery.
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